Rachael Boer -

CPP, Cr.Photog., PPA, Speaker and Educator

Memphis, Tennessee

With 13 years of experience in the portrait and wedding industry, Rachael Boer is an accomplished photographer who holds a Master Craftsman degree from the PPA. She is also a Certified Professional Photographer.

Rachael maintains an active role in the photography community as a sought-after educator at the local and national level.

She regularly speaks on topics of photography and business, and helps other photographers elevate their craft through workshops and one-on-one mentoring.

Rachael is the owner and educator behind IPS Mastermind, a business education resource for photographers. Her membership Revive has helped thousands of photographers build stronger businesses.

Recent speaking engagements include Imaging USA, the Shoot to Print tour with Sal Cincotta, Sync Portrait Photography Conference, East Coast School, PPSNYS Focus NY, Click Away Conference, regional PPA events, numerous podcast appearances, and workshops with IPS Mastermind.

She is located in Memphis, Tennessee, but enjoys traveling worldwide to share her business knowledge in small or large group contexts.

In her free time, Rachael enjoys playing the violin, painting, cooking, and spending time with her four children and foster daughter.

“[Rachael] continually goes above and beyond to support her students because she genuinely cares about their success. I will forever be a huge fan of Rachaels and feel so grateful to have had the opportunity to learn from her.” — KELLY, MARYLAND

“Rachael was thorough, honest and so very generous with sharing her ideas and experience. Her advice and suggestions were exactly what I needed to take my business further.” — MICHELLE, AUSTRALIA

Prepared Presentations

Rachael is available to teach on a variety of business topics, in person or through Zoom. Most of these programs can be condensed into 1-2 hour versions, or expanded to 1-2 day workshops.

Pricing for Profit

Pricing can make you want to pull out your hair, but it doesn’t have to be so complicated. Learn some pricing strategies that will help you craft a price list that is perfect for you. If enough time is allowed, some one-on-one pricing review may be helpful for individual audience members.
In-Person Sales Bootcamp

Take a deep dive into the art and science of sales. Rachael will demystify this topic, providing real-world examples and step-by-step directions for how to start selling in person for the first time, or how to increase your average sale. Rachael is well known for her teaching on this topic! This course also includes teaching on handling common objections, and, if time allows, can include some role-playing so students can see how the flow of a sale works.
Marketing: Make it Happen

One of the most requested topics for education among photographers is marketing. Everyone wants to know how to find more clients who will value them and their work, and that’s exactly what Rachael covers in this class. Learn how to identify your ideal client, how to target them with a unique marketing message, and how to develop a consistent marketing calendar so you can bring in the volume you are looking for year-round.
Get Your Life Back: Outsourcing Crash Course

Many photographers know they need to outsource something in their business in order to grow and preserve their work/life balance... but the very idea of giving up control can seem terrifying. And how do you decide what to outsource and know where to find qualified candidates? In this course we'll use interactive exercises to help each photographer create a plan to unleash the power of outsourcing in their business and give concrete ideas for taking the first step toward building a powerhouse team.
Copywriting for Creatives

This program is designed to help photographers who struggle to write strong copy that converts, particularly on their websites, social media, and emails. This workshop lays out some important "do's and don'ts," and gives strategies and tools for writing copy that is concise and persuasive, along with plenty of real-life examples.
Elevate your Client Experience to Grow your Business

This program focuses on crafting a positive experience for each client who comes through your door, from inquiry through final interaction. We will examine ways this elevates our brand, sets us apart from the competition, and work on building our own unique client experience roadmap that we want to implement. With great attention to detail, we can blow our clients away and exceed their expectations, which will make them much more likely to recommend us to their friends, and return year after year.